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/ Branding, Credit Unions, Social Media /

How Do Your Members View You? Blue Ribbon or Blockbuster?

In the event that you haven’t turned on your computer in the last eighteen to twenty-four months, items in boxes that are shipped to your house have become a cultural phenomenon.  Each morning [...]

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/ Credit Unions, Data, Marketing, Sales, Yak Tracker /

Honor Credit Union on pace to shatter Yak Tracker loan closing records

Astonished by the reports coming from Southwest Michigan-based Honor Credit Union, Chatter Yak!, the Oshkosh, Wisconsin-based CUSO, is pleased to announce that Honor Credit Union is once again [...]

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/ Credit Unions /

Chatter Yak! announces amazing results of credit unions using managed Yak Tracker

OSHKOSH, WI (March 14, 2017) — Chatter Yak!, the Oshkosh, Wisconsin-based CUSO specializing in marketing, advertising and social media and consulting, is pleased to announce the success stories [...]

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/ Credit Unions, Data, Marketing, Member Engagement /

Not All Data is Big

Big data. It’s one of the latest buzz words flying around these days. I don’t mean to downplay its significance or how it will change how all businesses operate, but when it comes to the finance [...]

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/ Social Media /

New Year: New Strategies May Be Required

Twelve months from now, you’ll be reflecting back on your social media efforts from 2016. If you play your cards right, you’ll end up with results that are toast-worthy. If you don’t, you may [...]

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/ Marketing, Social Media, Strategy /

Strategic Social Planning: Why everyone should be doing it.

We’re all familiar with strategic planning sessions and most of us have either just wrapped them up or are currently working through them at our credit unions. But, have you ever considered [...]

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/ Sales /

3 Tips to Better Sales Performance

“We need a sales culture” or “We’re working on sales with our team” are two things we hear quite often when we engage in a consultation with financial institutions of all shapes and sizes. Most [...]

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/ Financial Literacy, Gen Y, Marketing /

Reaching and Understanding Gen Y

Gen Y consumers will earn 46% of the income in the United States by 2025, but they’re often misunderstood or ignored by banks and credit unions. And, if banks and credit unions want to survive, [...]

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/ Advertising, Branding, Business, Communication, Credit Unions, Marketing, Social Media /

The Makings of a Memorable Marketing Campaign

If someone asked you to name the most impressive marketing campaign you’ve seen, odds are…the campaign you’ll mention will be one that ranks among the “most memorable” for you. And, campaigns [...]

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/ Branding, Compliance, Marketing, Social Media /

5 Essentials for Surviving a Social Media Sh*! Storm

Over the years, I can’t tell you how many times marketers have told me that their executive team doesn’t want their financial institution involved on social media because “there is too much [...]

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